what happened at Kmart :: essays research papers

Kmart, once the leader in the discount store industry, has found itself surpassed by Wal-Mart and Target in recent years and is now facing the possibility of closing its doors. The differences among the companies successes can be seen in their business models and strategies. Wal-Mart focused on decreasing expenses and Target naturalised its market placement as a high-quality low-cost discount store. In contrast, Kmart used a promotions-driven business model. Because of this, Kmart focused on trying to generate gross revenue from promotions, rather than trying to cut expenses to increase their profits Management contributed greatly to Kmarts problems by not paying attention to their business environment. As their competitors worked at lowering costs and improving customer service, Kmart continued with its strategy to carry as many products as possible and offer promotion after promotion. correct after Charles Conaway similarlyk over, he continued expanding the products carried rat her than focusing on those products that were most profitable. In all respects management failed to embrace technology as a means of improving the business. It was not until 1987, that Kmart began to put money into its information infrastructure. However, management rejected any use of technology that could benefit them. For example, while Kmart had the capability to nail data for supposeing, it did not. Rather management still developed the forecasts themselves. Additionally, a proposal to integrate computer systems in distribution was rejected because management thought it too costly. The technology lag in the distribution centers was so bad that reorders were often based on hand tracking.Kmarts come out chain management contributed to their problems. The union did not have a strong relationship with suppliers. Unlike Wal-Mart where the supplier relationship focused on establishing strong sales of individual products, Kmarts suppliers pushed them to betray as many products as possible. Because of the push of products into the system, Kmart continued using the promotion-based model. The promotion-based approach in turn led to inconsistent demand for products that made it difficult for Kmart to forecast and maintain optimal inventory trains.Also contributing to the supply chain problems was the organizational structure. The majority of shipping was planned centrally, rather than at the local level causing store inventories to be either in excess or short. Particularly in cases where inventory was in excess, stores ran into problems with warehousing and shrinkage. The effort to rebuild the supply chain management systems was a step in the right direction.

Maria Mitchell Essay -- Essays Papers

This paper will discuss the life of Maria Mitchell and how she became the get-go woman astronomer in the United States. It will disunite of where she grew up. How she climbed the ranks to achieve her goals and how she came into discovering her true passion of astronomy. By describing the events that made this courageous woman, we can see understandably how she manipulate an example for her gender in the Nineteenth century. Women have always been at the forefronts of science, even though they have not always taken the assign for it. One of the defining marks of humanity is our ability to affect and predict our environment. Science - the creation of structure for our world - technology - the use of structure in our world - and mathematics - the common language of structure - all have been part of our human progress, through every step of our path to the present. Women and men together have researched and solved each emerging need. But in beginning of this paper, we will begin at t he beginning and reveal the location of her birthplace to tell of her origins to seek the woman who broke many gender stereotypes. Maria Mitchell, an American astronomer, was born August 1, 1818 in Nantucket, Massachusetts, USA. (McPherson p.12) Her father, a member of the Quaker religion mat up strongly that girls should receive education equal to that of boys. When Maria was sixteen she was already a teaching assistant to a schoolmaster. It was this strict schoolmaster that gave Maria the vantage over the others, (Weatherford p.144) in that she could quickly find problems and solve them. He was Cyrus Peirce, the founder of the first normal school in America, nowadays called a teachers college. When she was seventeen she stubborn to open a school of her own. She rented a room and put an advertisement in the newspaper. The school closed after a year when Maria was offered a job as a librarian of Nantuckets Atheneum Library. This job was perfect for her, because she was earning a g ood salary and had time to study and read books. Her father alike was hired as cashier of the Pacific Bank. (p.54) With his new job came the living quarters attached to the bank. Mr. Mitchell built an observatory on the roof and installed a immaculate four-inch telescope. He used it to do star observations for the United States Coast Guard and Maria helped her father with the measurements. One night in the Au... ...ollege. A crater on the moon was named for her. Posthumously, a tablet with her name was put in the New York University Hall of Fame, her name was carved in a frieze at the Boston everyday Library, and she was inducted into the National Womens Hall of Fame. With all of these accomplishments in her career, it is not a wonder that she became the first woman astronomer in the United States of America. By proving herself worthy of what a man could do, she excelled beyond the call of duty and met all of the criteria that a man was supposedly only capable of doing. By havin g the courage and faith to do what she loved, she set the example for many women in the future to rise through the ranks of men and become just as successful. BibliographyGormley, Beatrice, Maria Mitchell The Soul of an lotus-eater, Eerdmans, William B. Publishing Company, December 1995.McPherson, Stephanie, Hetty Mitchell (Illustrator), Rooftop Astronomer A Story about Maria Mitchell Lerner Publishing Group, The, June 1990.Mitchell Kendall, Phebe, Lee and Shepard, Maria Mitchell Life, Letters and Journals, 1896.Weatherford, Doris, American Womens History, Prentice Hall General Reference, 1994.

Compare/Contrast Cinderella Essay -- Essays Compare Vietnam Essays

Compare/Contrast Cinderella EssayThe Walt Disney Company is a powerful economic and cultural phenomenon cognise throughout the United States and the world as a provider of family frolic (Maltin, 1, 308). Its media and entertainment holdings establish it as a central communicator in contemporary life. As such, it provides many of the first narratives children role to learn about the world? (Ward, 1). Disney has always been family oriented making it one of the main attractions of reading something Disney. They always have an innocent(p) feeling to their stories, which makes it more appealing for children. But in Vietnamese fairytales a family oriented story may be somewhat gory or violent. The stories from Vietnam check us about their culture, their beliefs, and their determination throughout time? (Ly, 1). The 1950 version of Cinderella?, written by Walter Disney and adapted by Campbell Grant, has some differences and similarities to the Vietnamese tam and Cam?, by Vo vanguard Thang and Jim Larsen. They differ in their violent content in their stories but similarly have a great deal of magic included and also twain have prevalent characters to help them find their way. Being a Disney tale Cinderella? was not a very violent story. Our analysis of morality in entertainment is limited and stylized at present. Violence in the media is a major concern, and we research it relentlessly. But our treatments are typically moralistic and academically superficial? (Christians, foreward). In Disney it is moral? to not use violence and it is also what is culturally acceptable. In Vietnam it is culturally significant to present the violence how it is and it is told to children in this same way. The stories came about as a means of escaping their every daylight lives and a way to live out their dream worlds? (Ly, 1). Tam was the good sister and Cam was the evil stepsister who took orders from her evil stepmother. Tam finally had one last chance to get back at them both for the misery they put her through, and she took her chance. When Cam was in the hole Tam ordered the servants to swarm in the boiling water, and so her stepsister met her death. Tam had the body made into mam, a rich sauce, and sent it to her stepmother, saying that it was a present from her daughter. Each day the woman ate some of the mam with her meals, always c... ...ish bones in four jars later in the story the four jars become all the ingredients Tam demand to attend the Kings festival. The Buddha not only shows her the path to her destiny but also shows her how ordinary, not so beautiful things can become, reincarnate? into wonderful things. Cinderella? and Tam and Cam? are so much alike especially using the workings of magic throughout these tales and also differ in the way that these stories use violence to represent their cultures. Their hope comes from these characters that help them on their paths for Cinderella it was her fairy godmother who created magic and for T am it was a Buddha who hinted her to create magic reincarnation. Works CitedDisney, Walter E. Cinderella. Walt Disneys Cinderella.Comp. Campbell Grant. N.p. n.p., 1950. 516-517Ly, Hugh H. Vietnamese Childrens Stories. 17 July 2003. pacific University. 1 Apr. 2005 Van Thang, Vo. Jim Larson. Tam and Cam. Tam and Cam (Vietnam). N.p. n.p., 1993.228-233Ward, Annalee R. Clifford G. Christians. Mouse Morality The Rhetoric of Disney AnimatedFilm. Austin, TX University Of Texas P, 2002

The Waters Of Babylon Essay -- essays research papers

"By the waters of Babylon"I. Describe the reputations exposition.During the exposition you learn that it is forbidden to go to some(prenominal) of theDead Places except to search for metal, and he who touches the metal must be apriest of the son of the priest. You also learn that John is the son of a priestand is training to become a priest.II. Describe the storys conflict.The conflict of the story is that John must over come his fears and goto the city. This is needed for him to become a priest. He must go seek thecity.III. What events make up the storys rising action?The rising action is made up of many parts. John touches a piece hisfather got from the Dead Place. He indeed fasted for a day and wait for a sign. He because saw an eagle flying east. so he had to begin his journey. He then goes tothe city and explores finding many statues and buildings. He then sees a mansiting in a chair in one of the temples (skyscrapers).IV. Describe the storys climax.The climax of t he story is when John realizes that the man and all themen in the Place of the Gods were just normal people. He realizes they are more(prenominal)advanced humans, but they were just like he was.V. What events make up the storys falling action?The falling action is when John goes back to town to class his fatherwhat he saw. He then went to his father to be praised an purified. His fathertold him that "You went away a boy. You come back a man and a priest... The Waters Of Babylon Essay -- essays research papers "By the Waters of Babylon"I. Describe the storys exposition.During the exposition you learn that it is forbidden to go to any of theDead Places except to search for metal, and he who touches the metal must be apriest of the son of the priest. You also learn that John is the son of a priestand is training to become a priest.II. Describe the storys conflict.The conflict of the story is that John must over come his fears and goto the city. This is ne eded for him to become a priest. He must go explore thecity.III. What events make up the storys rising action?The rising action is made up of many parts. John touches a piece hisfather got from the Dead Place. He then fasted for a day and wait for a sign. Hethen saw an eagle flying east. Then he had to begin his journey. He then goes tothe city and explores finding many statues and buildings. He then sees a mansiting in a chair in one of the temples (skyscrapers).IV. Describe the storys climax.The climax of the story is when John realizes that the man and all themen in the Place of the Gods were just normal people. He realizes they are moreadvanced humans, but they were just like he was.V. What events make up the storys falling action?The falling action is when John goes back to town to tell his fatherwhat he saw. He then went to his father to be praised an purified. His fathertold him that "You went away a boy. You come back a man and a priest...

Apple Computer Case Analysis :: Apple Computers History Computer Essays

apple Computer Case AnalysisHistorySteve Jobs and Steve Wozniak founded apple on April 1, 1976 in Santa Clara Valley, California. The two built the orchard apple tree I off of a garage and sold it. The prototypic Apple I computer did not include a monitor, keyboard, or casing. Due to the high demand for the Apple I, Jobs realized that there was a market for small computers. He also realized that he could market the companys name and the computers user-friendly look. In 1977 Wozniak added a keyboard, strain monitor, and eight peripheral device slots. Apple sales increased from $7.8 million in 1978 to $117 million by 1980, which was the year that Apple went public. Wozniak left the Apple in 1983 and Jobs hired PepsiCos John Sculley as president. In 1984 Apple introduced the Macintosh and bounced back from failed product introductions. Jobs left Apple in 1985 and founded NeXT Software, which is a designer of applications for software product development. Microsoft founder Bill Gate s appealed for Apple to license its products and make the Microsoft platform an industry standard, but Sculley ignored his offer.In 1986 Apple introduced its Mac Plus and LaserWriter printers. Shortly after, Apple formed the software company that later became Claris. By the 1980s Microsoft brought new competition with the Windows operating system (OS) which was similar to Apples graphical interface. Apple sued Microsoft but lost its claim due to the 1992 copyright protection.In 1993 Apple introduced the Newton handheld computer, but sale did not show much promise. Since profits were decreasing, Apple had to downsize its workforce. Sculley was among the employees who left the company. By 1994 Apple started licensing clones of its OS, hoping to attract software developers. In 1996 Apple realized Mac clones were stealing sales and hired Gilbert Amelio as CEO, formerly from National Semiconductor.In 1997 Apple purchased NeXT, but sales continued to decline. The company was forced again to downsize, cutting about 30% of its workforce. Many projects were canceled and explore costs were cut, due to the downsizing of the company. Jobs and Amelio returned to Apple to work on a temporary basis. An alliance with Microsoft was formed, which was a Mac version of the Microsoft office software. Apple cease the cloning license from Power Computing to protect the companys market share. In 1998 Apple introduced the Mac OS X, which is the companys first server software. The company also enhanced the iMacs with a colorful product line.

Apple Computer Case Analysis :: Apple Computers History Computer Essays

apple Computer Case AnalysisHistorySteve Jobs and Steve Wozniak founded apple on April 1, 1976 in Santa Clara Valley, California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor, keyboard, or casing. Due to the high assume for the Apple I, Jobs realized that there was a market for small computers. He also realized that he could market the companys name and the computers user-friendly look. In 1977 Wozniak added a keyboard, color monitor, and eight peripheral device slots. Apple sales increased from $7.8 million in 1978 to $117 million by 1980, which was the year that Apple went public. Wozniak left the Apple in 1983 and Jobs hired PepsiCos John Sculley as president. In 1984 Apple introduced the Macintosh and bounced back from failed product introductions. Jobs left Apple in 1985 and founded NeXT Software, which is a spring of applications for software development. Microsoft founder Bill Gates appealed for Apple to licens e its products and make the Microsoft platform an industry standard, but Sculley ignored his offer.In 1986 Apple introduced its Mac Plus and LaserWriter printers. before long after, Apple formed the software company that later became Claris. By the 1980s Microsoft brought new competition with the Windows operating system (OS) which was similar to Apples lifelike interface. Apple sued Microsoft but lost its claim due to the 1992 copyright protection.In 1993 Apple introduced the Newton handheld computer, but sale did not show lots promise. Since earnings were decreasing, Apple had to downsize its workforce. Sculley was among the employees who left the company. By 1994 Apple started licensing clones of its OS, hoping to attract software developers. In 1996 Apple realized Mac clones were stealing sales and hired gilbert Amelio as CEO, formerly from National Semiconductor.In 1997 Apple purchased NeXT, but sales continued to decline. The company was forced again to downsize, cutting ab out 30% of its workforce. legion(predicate) projects were canceled and research costs were cut, due to the downsizing of the company. Jobs and Amelio returned to Apple to work on a temporary basis. An alliance with Microsoft was formed, which was a Mac version of the Microsoft office software. Apple discontinued the cloning license from Power Computing to protect the companys market share. In 1998 Apple introduced the Mac OS X, which is the companys first server software. The company also enhanced the iMacs with a colorful product line.

Social environment

This is an example of a business changing to meet the needs of customers. tubes be trying to be more socially prudent by stunning their animals first, to appease consumers with strong clean-living objections. This Is Important because a study by Forbes showed that 65% of workers would seriously consider leaving their Jobs if they worked for a companion that harmed the environment. Research has shown that over 88% of consumers think companies should try to achieve their business goals while Improving society and the environment.So therefore Subways diverse workforce whitethorn fork up ideas that a more homogeneous workforce could miss. Also, they might eve a greater understanding of markets that may be segmented on these factors. They may withal provide more natural links to market opportunities abroad, through linguistic skills, cultural knowledge and knowledge of foreign markets. This fundament explain why Subway operates in 83 countries, with a rapid rise in sales in Germa ny, its second most valuable Western European market.Income Income idler sham business. A companys products usually appeal to certain income groups. People with lower incomes are more sensitive to price and may prefer purchasing discount products. Permeates are experiencing a change In market share because of the increase of people with lower incomes and less(prenominal) disposable income who are sensitive to price (elasticity of demand) and a sackful in tastes and trends, with cheap foods becoming Increasingly In demand.This means that the demand for discount food stores Is Increasing. Tests an example of a food store that is experiencing a settle in market share because people can non afford Tests foods and prefer bargain stores like Lid. Decos market share over the last 12 weeks (from outhouse) compared to a year ago Is down from 29. 6% to 28. %. Tests surrender responded to the threat with hard discounters by launching a poorly war on milk and other essentials. Tests has justify the price of pant milk to El to match budget chains.People are more aware of the importance of the environment and becoming green consumers prefer environmentally-friendly respectables which have less Impact on the environment e. G. Prefer to travel by bus. Cutbacks expanding their recycling programmer to reduce waste developing more environmentally-friendly cups, evaluating store fancy and operations to identify ways to reduce the amount of irrigate used, use responsible alluding materials and energy efficient designs for their stores The changing nature of the honest environment clean principles that should underpin decision making.Ethical behavior involves actions and decisions that are seen to be morally correct Ethics are the set of moral values held by an individual or group. An organization may make decision that it believes to be morally right, rather than one that suits the needs of some of its stakeholders. Thus a decision made on ethical grounds might reject the most profitable solution for an organization in favor of one of greater infinite to society.Possible ethical stances Organizations may take different stances in relation to ethics, including Viewing shareholders or owners ill-judged term interests as their only responsibility Recognizing that well up managed relationships with other stakeholders bring vast term earns to shareholders or owners Including the interested and expectations of stakeholders in their mission Taking an ideological approach and placing financial considerations secondary Ethical Codes An instruction from an organization to its employees to indicate how they should withdraw to situations relating to moral values The focus of the code will depend on the business concerned. A typical code may include sections on personal integrity in dealing with suppliers and in handling the firms resources Corporate integrity such as forbidding collusion with competitors and predatory pricing Social responsibility Crit ics believe there is nothing more than public relations exercises Ethical Investment Stock market investment based on a restrict list of firms that are ethically sound Ethical investors do not invest in firms thatFinance weapons deals to oppressive governments Make products involving tobacco, fur, animal testing and exploitative cultivation Do not act responsibly towards the environment or are not ripe employers Advantages/Disadvantages with Ethical Behavior Reviewing a firms ethical position A number of elements should be considered when reviewing a companys ethical position. Individuals Each person has their own set of personal standards derived from their upbringing, educations and background. As they make decisions, their own ideas of what is right and wrong is have-to doe with Corporate agriculture Set of unwritten rules that affect the attitudes and management style of a business. This can affect how employees behave in order to do well at the business Public standards Op erate in an environment that affect everything they do and the results they achieve. A public outcry against a particular type of natural action will force a business to look at itself and decide if it needs to change.It may also mean other businesses look at themselves as well Competitors A USPS can be built based on emphasizing their ethical stance. Other businesses may then review their operations Ethics, care Culture and Delegation Organizations have cultures and codes of behavior that affect attitudes, decision making and management style. If there is conflict between the ethical position of the organization and the moral values of the individuals it employs, then delegated decision making may not reflect the ethical position of the organization. The potential of this problem can be minimized if the culture is one which all employees understand and take responsibility for.Changing business cultures is not easy and investment in effective training and communication is importan t to undertake that all Taft behave in an agreed ethical manner. Creating an ethical culture within a business can actually improve motivation and can become part of a wider policy of employee empowerment. The duties of an organization towards employees, customers, society and the environment Benefits to Society Problems such as unemployment and pollution are likely to be reduce Quality of life is likely to be improved Society longer term needs are likely to be considered rather than simply the short term needs of a business Life and business activity will be easier if everyone involved s working together for the common good Simply the right thing to do.Firms have a duty to be concerned with the wider impact of their activities Benefits to Firms Improved financial performance Reduced operating cost due to greater recycling Enhanced brand image and reputation which could bring in more customers, trading partners and makes it easier to attract capital investment change magnitude sa les and customer hardcorety Increased ability to attract and retain employees Access to capital Arguments against CARS Efficient use or resources is likely to be cut back if business are restricted by how hey can produce and where they can locate which could lead to higher costs and prices Socially responsible policies can be costly to introduce Stakeholders tend to have differing objectives and are therefore unlikely to agree on what is socially responsible behavior Social responsibility may be Just a passing fashion and nobody can be sure of the value of firms being socially responsible During a recession the objectives are profit and survival social responsibility doesnt matter here If something is important to society at salient it can be argued that the overspent should pass laws to figure everybody acts responsibly Just an extension of a firm being market orientated, meaning its only done as the customer wants it Overall, in the long term, CARS could benefit businesses, as the local community may improve in terms of wealth, quality of life and standard of living, meaning the firm could also benefit. Most large firms will produce an ethical code of practice. This will uphold the firms social responsibilities. This might include being environmentally-friendly wherever possible. Cutbacks CARS giving back to the environment environmental mission statementUnderstanding environmental issues and sharing these with staff Striving to buy, sell and use environmentally-friendly products Recognize that fiscal responsibility is essential to our environment forthcoming Installing environmental responsibility at a corporate value Example serve high quality coffee that is ethically traded and responsibly grown. They do this through forest conservation efforts and farmer Why be ethical Marketing opportunities A good reputation in relation to environmental issues can act as a positive marketing tool that encourages customers to choose one brand over another. They c an also build a loyal customer base through USPS. Financial opportunities Can actually make it easier to get money off certain banks banks like Cooperative will not lend money to firms with a reputation for damaging the environment. Lower costs through recycling and less waste.Human resources opportunities Motivation, attract the best workers who want to work for a company with high standards. Poor reputation can damage reputation and the ability to attract high quality applicants Why not be ethical More expensive to source raw materials, more expensive capital goods to cut pollution, Training workers to be ethical costs money, losing custom from more unkind competitors Ethics or Public Relations? Public Relations Activities to boost the public profiles of an organization Public relations usually involves obtaining favorable publicity via the press, telly or radio. Unlike advertising, it is not paid for and there is no control over its content.When a business behaves ethically i t may be good for PR. It has been suggested that the good PR is the main reason for ethical behavior it can help enhance the image of a business and is likely to generate more goodwill. This in turn will lead to improved sales and may eventually boost the companys share value. Example Foxing (public relations)(benefits of not being ethical) Criticized for polluting nearby rivers with factory chemicals, black-green urine dumped twice a day. Foxing said it is complying with emission standards and bring the factories into full compliance with policies and that other companies within the same industrial park are dumping water into the rivers too.This shows they are stating that their complying with emission standards for public relations because really they onto want to lose their competitive advantage from more ruthless competitors doing it to save costs, generate profitability quick, keep open costs low, keep up with demand etc More evidence that they care more about public relatio ns is that they installed solving underlying problem of felo-de-se so the social responsibility doesnt reflect genuine values, dont care about their staff, only care about deadlines and money. Example Primary (genuine values) The roof of their factory in Bangladesh collapsed, killing more than 1000 people.Long-term compensation and support services for the errors and families who were working in the factory payments end this month ($mm) = High cash outflows so less revenue. They also had building surveys to assess the structural integrity of factories which means they are addressing the underlying problem. However this may not actually affect Primary, this may be cheaper in the long term than paying their staff higher wages a significant variable cost. This shows that corporate social responsibility is Just a form of public relations and a way to back their reputation and offer a method to shut them up. Could be because of public relations?

All I could hear was drilling; ear-splitting drilling, pounding through my head

All I could hear was drilling Ear-splitting drilling pounded excruciatingly through my creative thinker All morning workmen had been digging up the road outside my house and the noise was driving me mad. All I wanted to do was read my script but I couldnt even do that I grabbed my book, stomped out of my house, slamming the door behind me I just ran. I ran through the garden, ignoring my m other(a) hollering at me and commanding me to return inside and finish some tedious task or other. I raced through the garden, knightly my neighbours house, through the fields and finally I prepare peaceIt was beside a little river, which was gurgling quietly by, not disturbing anyone. The setting was tranquil and precisely how I wanted it. I lay pass on the grass under an old wrinkled willow tree. My simply company was two round dragonflies, which hummed and hovered by the riverbank. I picked up my book it was entitled, cyclopedia of Shells, by R. H. De Bruyne. I opened up the book at a ran dom page I glanced at the page number, 109. A beautiful stick stared out of the page at me, the Cypraea aurantium, a rare breed of the cowrie family found deep in exotic coral reefs.Each hit was taken at a different angle of the crucify, complimenting the exquisiteness of the shells astounding beauty. Out of the dark, rusty golden mouth shone brilliant teeth, like that of a shark. However, on the topside of the shell there was the most magnificent golden hue, which resembled a giant golden pendant from ancient times. Now I understood why it was called the Golden Cowrie. I began to read about where to find this rare and stunning shell.The words drifted through my mind The Cypraea aurantium can be found in the beautiful coral reef, off the coast of Australia particularly upon the south east section of corals I found myself dreaming of scuba diving amongst the corals of the Australian coast. I was sitting on board a small boat, stocked up with scuba diving equipment. An old man wit h sporting, wispy hair stood at the helm, his creased skin weathered by many years spent in the salty sea air. The little boat bobbed up and down on the waves like a cork, but that didnt bicker me. I loved being out at sea, whether I was swimming, diving, fishing or just relaxing on deck I loved it. Today, I was scuba diving in search of wonderful shells, which could be found hidden in the vivid corals.I might also pick up some shards of coral broken off by passing boats, and photograph beautiful shoals of fish swimming in their natural habitat. The area of corals I was exploring was astonishingly far out to sea, 27 kilometres to be exact It was a remote and wildly uncharted region and I hoped to be one of the first to look it. Finally, after spending the first early hours of the morning out at the sea, we reached our destination. There were a few uninhabited islands surrounding us but they were of no interest to me. I stared down into the rippling cyan ocean.The little waves we re foaming as they splashed against the side of the now heretofore boat. After much tugging and utter I managed to squeeze into my wetsuit. I grabbed the heavy oxygen tank and checked that the oxygen level was full. Then I slung my oxygen tank on my back, tizzy into my goggles, tied my equipment strap around my waist and I was ready. I plunged into the watery depths and began to swim downwards. After a few minutes I opened my eye to behold a most breath-taking sight. Corals of every hue and shade imaginable glowed all around me like a necklace of exquisite gems catching the light.They were like no corals I had ever seen before their colours were so vibrant, and each one uniquely and intricately formed. I was overwhelmed by the pulchritude of my surroundings, a beauty that could not be emulated my man. I felt out of place, as though I didnt deserve to be in this place of wonder. My heart swelled with emotion. I was swayed so greatly by the beauty of the corals that I forget why I was diving, I forgot that there were other wonders still to behold. Eventually, I drew myself out of the trance and I began to swim further.Tiny little fish swam past me, tickling me as they touched my exposed feet. A turtle swam past leisurely, gaping around at its watery surroundings. As I swam deeper, it gradually became darker. The ocean became inky-blue but the corals did not lose their vibrant colours. One thing that did change however, were the fish. They appeared to cede a more(prenominal) ghostly appearance and some almost seemed to be filled with light. One particular beast caught my eye. It was shaped like a squid with long, slender tentacles. These tentacles glowed with an untoward electric blue light.It was odd. Although I loathed this beast, I felt drawn to its colourful strands of light, and found it strangely attractive. Suddenly, it darted behind a huge rock This beast could mind danger. Something much more sinister was lurking nearby. Quickly, I dived behind th e rock for cover A shark was swimming towards me. If I didnt hide I would be snap to pieces. From my lair I could see clearly what was happening without being seen. I hastily brought out my under-water camcorder. I began filming just as the shark past only a few feet away from me.It was colossal At least ten feet long It opened its gigantic mouth to reveal rows upon rows of treacherous white teeth. Its gills flapped and rippled as it breathed. A massive scar slashed across its silvery-grey fin confirmed that this beast had fought and won previous conflicts. After what felt a lifetime, its streamlined body slipped out of sight. I gave a sigh of relief hoping and praying it wouldnt disrupt my exploration further. As the water calmed and cleared, I noticed a large wooden structure before me. It was old, rustic and encrusted with barnacles.A long wooden mast protruded from the helm, its bolts and harnesses rusty and creaky. From the mast, shreds of what had been billowing white sails f loated faintly in the ocean, a fanny of what they had once been. Their ghostly appearance sent a chill down my spine. It appeared to be a majestic galleon, a ship from times of exploration. However, this exploration appeared to collect gone foul. Intrigued by the galleons wraithlike, eerie appearance, I darted into the ship. I saw a latch and decided to heave it open. A shrill piercing voice get away my mouth A phantasmal figure floated up out of the stairwayThe white bony corpse still had tatters of clothing on him with wisps of hair still protruding his skull. After a few moments gasping for breath and my heart racing, I regained calm and pushed it out of my way. I proceeded down into what appeared to be the captains quarters. I gazed around the agency his chest was still intact, full of clothing (a little shoddier than it had previously been), a mahogany telescope with gold embellishments, and a Prussian blue hat. I examined the telescope, which was sculpted with the name Ca ptain E. J. Sharpe, 1581. Questions flooded through my mind.I continued in the pursuit of answers examining further areas of the ship. After exploring almost every crevice I found another chest, smaller than the previous one. I opened it slowly, wondering what surprises I would uncover. This chest did not contain rubies, emeralds or gold, but it did contain treasure of a different kind. The captain of this ship appreciated beauty of another kind the chest was full of the most exquisite shells, gifts from the ocean. There were clams, scallops, whelks to name but only few. But in the midst of all these shells, gleamed a beautiful Golden Cowrie.After carefully packing all the shells into a sack, and a few other artefacts of interest, I proceeded to the surface laden with my treasure. I swam to the edge of a nearby island where I was to be picked up by the old sailor. After a niggling swim I reached the shore. I found a cave with a cool waterfall and began to change out of my wetsuit a nd into a change of clothing, which I unplowed in a small waterproof compartment on my equipment belt. I returned to the beach and lay down on the hot golden sand wearing a bikini, with a sarong wrapped around my waste, soaking up the sun.The sea spray blew cooling on my face. Gradually, the sea spray became heavier and less salty until Ugh I woke up to the sound of raindrops pelting down on me I ran home as quickly as possible, my summer dress drenched and my hair dripping I stepped inside the house and closed the door behind me. Look at you I told you to come back in the house Now Im going to have to wash your clothes and those mud stains will be difficult to get rid of What did I tell you young lady my mother scowled. Things were loud and nerve-wracking as usual. But I was contented to be back where I belonged.

Adventures of Tom Sawyer Essay

I had often been given a stern warning n of all time to over come upon any(prenominal)thing to do with Jim. But whe neer Dad repeated that warning, I was never as concerned with the implications of release against the rules, as with the consequences of abiding by them. Besides, I was not so foolish as to be caught crossing the borders because I knew only also healthful that Dad always meant what he said or said what he meant and that no single term from his m verbotenh was meant for the trash empennage. In other words, I never knew him to beat around the bush as they say he always hit the snake on the head, whenever he encountered one, that is.Were doing this for your own good, he always said to us my companion and I before purchase order us to make sure the house and the compound argon as clean as a cows nose and cancelling our weekends time out with the other neighborhood kids or to the beach. Ask sawyer. We all love reading Mark Twains Adventures of turkey cock Saw yer but mend my brother and I admired Sawyer, our pargonnts saw the fruits of his mischief as a warning to us. Dad was the one who always spoke, while Mom silently nodded to every word as if Dad was reading the words directly from her mind.Mom never run acrossed directly at us during such sessions. Instead, she looked at Dad all the while only darting a glance now and then from the corner of her eyes. She might have thought her motherliness would get in the way of justice if she ever saw eye-to-eye with either of her sons during those neither-too- spacious-nor-too-short lecture sessions, which I hated, probably even more than the punishment itself because as soon as they ended, Mom would get the courage to look us in the face and say later with a smile and Dad would wish us a great weekend as they swarm off, towards fun.One such day, a Saturday, we discovered that we could take revenge for the punishment. The birds were not singing as joyfully as they used to and the clouds in th e sky organize strange animal shapes. We pick outed virtuallything to lift our spirits, so we did the work hurriedly and sneaked out to join our friends from the neighborhood in one of my friends house, whose parents had asleep(p) on a weekend-long trip. It was party time No parental guidance. No dont do this, no dont do that. open freedom Freedom the like we wanted it Many of our friends brought cans of beer, cigarettes and cigars stolen from their parents houses.We played hard rock and danced like little possessed witches and wizards, smoking like steam-engine trains and burning our good sense with hard liquor, as if they did not belong to us. Some of my friends and my brother only had a few sips before they saw black and lay down, spraw conduct like yellow-bellied in the sun, while the rest of us, who had four stomachs, continued imbibing like real rockers. It was not long, however, before my eyes created Suzies identical twin and the can in my hand saw an opportunity to free itself as the stuff in my stomach erupted like a volcano.The last time I had a glimpse of Suzie, she was hanging in the air, and then someone cut the lights off I woke up to a strange-looking ceiling a snow-white ceiling. The smell was strange, too. So was the silence. But the strangest thing was that I felt like I was trapped in a borrowed body. I tried to move my arms and legs, but they were too weak to move. My head felt as heavy as sea sand, too heavy to lift. Someone softly touched my left hand. I saturnine my head slowly to face Mom and Dad and looked at the clock behind them. It read 10 0clock.Why was I in a hospital bed at ten in the morning? Immediately, my mind raced back. I remembered Suzie and her identical twin sister. No. Suzie did not have any sister, let alone a twin sister. I must have poisoned myself with hard liquor I had ignored the implications of breaking the rules just to show Suzie I was a real man. I was not sorry for being too foolish to be caught, t hough. I was sorry because not only had I stony-broke my parents rules, but also their hearts. Works Cited Twain, Mark. The Adventures of turkey cock Sawyer. California University of California Press. 2002.Adventures Of tom Sawyer EssayI will never forget the time I spent with turkey cock Sawyer, Huck Finn and Joe Harper on Jacksons Island. We have always wanted to become pirates. Now that we have found the take away opportunity tomcat being scolded by aunt Polly and Joe Harper having been whipped by his mother for tasting sour cream we decided that it is now time to practise our dream to become real pirates. In that way, we will be able to live a sprightliness of freedom and fame, and the whole town will hear some our names. The people who mistreated us will also feel sorry for what they had done.Our rendezvous is Jacksons Island, which is three miles below the town of St. Petersburg. We met at that place at midnight. That became the start of our lives as pirates of the sea. Personally, I loved the idea of running away from home. I never had to go to school anymore. I didnt need to follow rules anymore. And as Tom promised often, all we will need to do is to steal, kill and get rich. So when midnight came, the four of us met at Jacksons Island. Each of us came with something stolen. Tom brought stolen ham, Joe had a one sided bacon and Huck had a skillet and some tobacco leaves.I brought stolen matches from my moms drawer. I estimate that if we would stay long in the Island, we would need fire for our daily needs. Tom applauded me for bringing some matches. In those days, matches are not commonly used in St. Petersburg. Very few people had them. We found a raft about a hundred yards away. So we decided to have some fun with it and as usual, Tom was the captain. He commanded our pirate ship as we all pretended to be real pirates, using terms we have heard from sailors as well as lines from books we have read.We decided to settle in a virgin forest about two hundred yards above the head of the island. There, we spread our dimension and also built a huge bonfire. We cooked our ham, bacon and corn pone by roasting them in the fire. We ate and ate until we were so full. There was nothing like it. If the other boys in the village saw us that way, they would greatly envy us without a doubt. There was nothing like a pirates life. After eating, we lay down on the grass and talked for a while. Tom started to tell us stories about pirates how extravagant they are, and how rich and famous.We started to ask him many questions about becoming a pirate. He simply told us that all we had to do was steal belongings and kill other people. In the midst of the conversation, Huck Finn began to crapper tobacco I instantaneously followed him with that activity and smoked tobacco as well. Tom and Joe simply looked silently at us in amazement. For a long time now, they had wanted to learn how to smoke, but never had the opportunity. Only Huck and I could smoke. After much talk, we all fell asleep one by one. That was our first night as pirates. Tom was the first to wake up in the morning.The first thing we did was to strip ourselves off our clothes and bathe in the sea. After that, we got ready for breakfast. Joe began to slice bacon and would have cooked it, but Tom and Huck asked him to wait. I was the one who caught a couple of sun perch and catfish We instantly cooked those fishes along with the bacon and they tasted so good. Then after eating, we lay down on the sand for a long time. Sadness started to creep in, but nobody dared to utter about it. Nobody wants to be accused of being a chicken heart. I think Tom was starting to feel homesick too, but he didnt want to show his feelings.Our growing homesickness was interrupted when we saw a ferry boat afar off, shooting cannon over the water. This is a abbreviate that somebody in the village got drowned. Shooting cannons over the water made drowned people come up to th e top. For a while we wondered who got drowned, and then Tom perfectly had a brilliant thought. We are the ones who got drowned The entire village was searching for us. Our parents missed us, and the other boys surely heard about us. The girls we admired are now talking about us too We spent the rest of the entire day swimming, talking, eating and exploring the island.When night came, everyone went to sleep. When I woke up in the morning, Joe and Huck were still sleeping. Tom, however, was nowhere to be found. I looked at the spot where he slept and found a note. I opened the note and it read like this If I dont come back by breakfast time, all my things are yours.. Upon reading this, I woke Joe and Huck and showed them the note. We waited for Tom for about an hour but he never came. Huck supposed that Tom felt homesick and went back to Aunt Pollys house. However, Joe defended Tom and said that he knew his friend would never do such a disgrace.Tom, according to Joe, knew the code of pirates and he is too proud to quit and go home just like that. I told Joe to start cooking breakfast and if Tom never returned by the time we ate breakfast, all his things will be ours. But just before we started to eat, Tom appeared dramatically and entered the camp. He had some news for us. He had spied on St. Petersburg and discovered that the whole town was talking about us the lost pirates. If our bodies were not found until Saturday, our funeral will be pronounce that very Sunday. We instantly felt like heroes.Then suddenly I had a brilliant idea. What if we could make a comeback on the day of our funeral? Tom and the other pirates liked it very much. Tom slept until noon and when afternoon came, we started to plan our appearance at our funeral on Sunday. That Sunday, while the entire town mourned for us and as the minister preached his eulogy for the dead boys, we were hiding in an unused gallery behind the church as we listened to everything that was happening. Suddenl y, we made our appearance to the crowd. Needless to say, everybody welcomed us dramatically. Our loved ones cried with joy.We were the talk of the town for several months and I will never ever forget it. It was the best day of our lives. Part 2 The Commentary The pirate boys led by Tom Sawyer built a community that they have entirely created amongst themselves. It is a community apart from the regular life they have cognize at St. Petersburg. We can safely say that Tom, Joe and Huck built their pirate community based on their childhood imagination. As young people in a simple town, where modern industrialized America has not yet fully penetrated, these three boys have an inclination towards idealism.Their idea of a perfect life is total freedom. Thus, they chose to pretend as pirates and imitate the pirates code of conduct in order to experience the life that they have always envisage about. To them, escaping to Jacksons Island is more of an escape from reality. Although they have romantic idealisms as pirates in a free world, the reality remains that in the town of St. Petersburg, they are children and they are not as powerful as they suppose themselves to be. Tom Sawyer is just a kid who can get whipped by Aunt Polly any time of day. He is a student who needs to go to school and study his lessons.He is part of society. So as we have stated, going to Jacksons Island is an escape from reality. The boys thought that they can build a community on their own apart from society, authority and responsibility. This thought is evident in Toms opening thoughts in Chapter 13 Toms mind was made up now. He was gloomy and desperate. He was a forsaken, unwanted boy, he said nobody loved him when they found out what they had driven him to, perhaps they would be sorryYes, they had forced him to it at last he would aim a life of crime. There was no choice. (Twain, 1876). In the community that the boys built, each one played an important role. Tom was the leader because he was the one who provided the resource and insight about the life of a pirate. So in essence, he was providing direction for all of them. Almost everything they did during their getaway in the island was a product of Tom Sawyers imagination based on what he read from books and his own thoughts and romantic dreams. Joe Harper, meanwhile was more of a follower. He also executes Toms orders. It is evident that Joe admired Tom for everything that he was.Joe once said No, Toms true-blue, Huck, and hell come back. He wont desert. He knows that would be a disgrace to a pirate, and Toms too proud for that sort of thing. Hes up to something or other. Now I wonder what? (Twain, 1876) Huck, meanwhile, is a symbol of the free life that Tom and Joe have always longed for. Huck didnt need to go to school. He is a waif, a vagabond and he is not part of society. The other boys envied Huck because he can smoke tobacco while most boys in St. Petersburg even Tom and Joe cannot do that act.Althoug h Tom was the leader, we can say that Huck is the role model for the entire community they have built for themselves. If, for Tom and Joe, the island getaway was an escape from reality, it was a normal day for Huck. He was probably used to going to different places all by himself. The simple community of Huck Finn, Joe Harper and Tom Sawyer was similar to adult communities in that they have a single driving force the desire to live a life of freedom. If we look at history, to the highest degree all communities started with that single driving force.In any given community, there should be a leader, a follower and a symbol of inspiration. As these traits are respectively found in each of our characters, we may say that Tom, Huck and Joe are a perfect embodiment of American idealism. Although their deeds were shown in childish manner, they represent a greater dimension which reflects the reality of adult life. As the saying goes, Men are simply boys who grew up. Works Cited Twain, M ark (1993). The Adventures Of Tom Sawyer electronic version. New York Project Gutenberg Ebooks. (Original work published 1876)

Disaster Management of Majuli Essay

INTRODUCTIONMajuli is one of the largest river islands in the world (26 45N 27 12N and 93 39 E 94 35 altitude of 60 95m above msl). The original land mass of Majuli was 1250 Sq. km (1950) which has significantly reduced to 650 Sq. km (2001) due to erosion. The island is bounded by the river Brahmaputra on the South, the river Subansiri on the North-West and Kherkatia Suti in Northeast. Geomorphologically the island is alluvial. Large number of wetlands and rivulets constitute excellent breeding ground for numerous indigenous fishes. Every year whether there in flood in Assam or not, the Majuli Sub- Division is always affected by floods, forcing people to take shelter in roads and higher land.DEMOGRAPHIC AND CLIMATIC CONDITIONSAs per the year 2011 Majuli consists of a total of 248 villages with a total population of 153400. Out of this Majuli Developmental Block consists of 91757 persons and Ujani Majuli Development Block consists of 61643 persons. The main occupation and source of livelihood of the people is agribusiness and pisiculture. Apart from these tourism, horticulture, sericulture, boat making, cattle raising and dairy farm also constitute a part of their livelihoodMajuli being a part of northwesterly east India enjoys a sub-tropical climate and the average rainfall is about 215cm. The summer is fol disordereded by monsoon and winter during which the ara faces a variety of natural hazards.DISASTER find ANALYSIS AND MITIGATION OF VARIOUS DISASTERSFLOOD HAZARD ASSESSMENTMajuli being a part of Assam which is surrounded by hilly nations bid Arunachal Pradesh, Nagaland, Tibet and Bhutan is more inclined(predicate) to flood than any other adventure. Majuli suffers great loss to life and property as it ishit by flood every year.VULNERABILITY AND CAUSES OF FLOOD IN MAJULIThe causes of flood in Majuli are due to excessive rainfall in Assam, Arunachal Pradesh and Nagaland, melting of snow at Tibet etc. During flood the rivers get charged with gigantic quantity of silt and in their movement the rivers alter the condition of flow and sometime change the river courses causing untold miseries to the people living in its low line basin, making the area assailable to annual flooding. After the great earthquake 1950 the river bed of Brahmaputra is rising continuously due to disposition of sand carried drop from the upstream. This has also lead to the formation of saucer shaped low lying zone in the plain of the district. Unscientific human encroachment and settlement in different flood plain areas is a another cause of flooding in Majuli. Destruction of forest cover in upper catchment areas of all rivers in the main in Arunachal Pradesh and Nagaland is also a leading cause of flooding in Majuli.MITIGATION PLANPre-disaster planning consists of activities such as disaster mitigation and disaster preparedness. The best example of mitigation is the construction of embankments and construction of proper drainage system in flood prone area s to avoid floods. Flood mitigation refers to the measures aimed at prevention and preparedness. It reduces the actual or probable impact of floods on the people and their environment. The objective of flood mitigation is to control changes in the volume of run-off, peak be of the flood, time of rise and duration of floodwaters, and location of flooding. Finally it guides reconstruction so as to ensure reduction in vulnerability. The best example of preparedness activities are the development of community awareness and sensitization system through community education and administrative preparedness by way of stockpiling of supplies, developing touch plans for rescue and relief.EARTHQUAKE HAZARD ASSESSMENTMajuli falls low earthquake zone-V and very near to the Alpine Himalayan belt. So it falls in an area which is prone to earthquake. The area experiences frequent earthquakes which results in significant loss but less as compared to flood. VULNERABILITY OF EARTHQUAKE IN MAJULIThe area is quite vulnerable to earthquake but the vulnerability to the loss and damage of life and property is less as compared to other areas in the same zone. This is because the area does not curb of very high rise buildings and infrastructure. The ancient monuments and heritage poses possess significant vulnerability as they were constructed many years back.MITIGATION PLANMajuli falls under earthquake zone-V so following mitigation measures should be taken to reduce the impact of earthquake Adoption of building codes for new construction in various(a) areas. Public utility buildings must be located in stable areas or stiff soil. Retrofitting of weak structures.Relocation of people settling in the engross slope areas and near the river bank. The other example includes retrofitting of weak buildings to make them earthquake resistant.CONCLUSIONMajuli is prone to a number of hazards besides flood and earthquake like cyclonic storm fire accident etc. and the area being a river isla nd faces a high vulnerability. So appropriate steps should be taken for disaster risk mitigation and save the world heritage site from different hazards it faces. There should be a continuous planning & execution of plans for providing sustainable livelihood for most vulnerable communities. The Cultural and National uniqueness of Majulis heritage is presently undergoing scrutiny and consideration for declaring it as World Heritage site as cultural landscape by UNESCO.

Heavy Metal Music

Imagine, if you will, being surrounded by millions of people, waiting in anticipation for the lap to come on. You mintt breathe because the people be being squeezed into you by their neighbors. You are sweating, trying to catch every bit of oxygen you can from the air, while others are jumping up and down, hitting you as they wait for the band. Fin anyy, the band comes on stage and you are excited, and they start with (play music here). This, is what labored surfacelic element music is all closely. I beget been listening to severe metal music since I was an infant.My first CD was Metallicas Master of Puppets CD that my dad let me have. I have researched many heavy metal bands as the years have gone by. I know what you are thinking, what does heavy metal music have to do with me? Well, metal music is all around you. You can walk down the street and hear just aboutones radio playing it. You can hear it in some rap songs, like Bring the Noize by Public Enemy with Anthrax, and L ets Go by Trick Daddy who took the intro of Crazy Train by Ozzy Osbourne, and pull a beat all over it.You can even hear it in country music from Cross Canadian Ragweed as they took a solely by heavy metal guitarist Dimebag Darrell and put it in their song, Dimebag. dull metal music is one of the most copied genres of music out there. Today I am going to tell you about what heavy metal really is, the fount of heavy metal, and the impact that heavy metal has had on todays ordering.First, what is heavy metal music? Dee Snider, the spokesman of all that is heavy metal, defines metal as, Drum-pounding-, bass-booming-, guitar-distorted-, and singer-belting-music. That is the worldwide definition of heavy metal. Heavy metal brings together three genres of music, blues, psychedelic rock, and classical music.Early bands include keyboards, or organs, into their music, but recent bands have gone away from using the keyboard. Heavy metal usually, but non always, contains a single formula . A drummer, a bassist, a rhythm guitarist, a lead guitarist, and a singer, who may or may non play some kind of instrument. With this formula, it is obvious that their music is strictly based on the instruments. A heavy metal drummer uses a larger drum setup than most other rock genres.The singer of the heavy metal band is very important, equally important as the guitarists. The singers can have a large vocal range, like that of Ronnie James Dio of the band Rainbow, or they can be mellow like that of James Hetfield of Metallica. The guitarists high distortion is the key to metal music.This gives it the heavy metal sound. Also, unlike many other genres of rock, the bassist is important to the band. It is not uncommon to hear a bassist throw in his/her own solo into the song. As a whole, the band uses very high volume. The louder the music, the better. Now that you know what heavy metal is, I will tell you about the beginning of it.The start of metal can be very confusing. For inst ance, Deena Weinstein, in her book, Heavy Metal The euphony and Its Culture, credited Black Sabbath with the start of heavy metal, but this is not entirely true. Carlos M. Pozo, in his book Caucasion Power Blues, wrote, Blue Cheers cover of Summertime Blues by Eddie Cochrane, is the first heavy metal song. In-A-Gadda-Da-Vida by Iron Butterfly is another one of the earliest heavy metal songs.Then, in 1969, came Black Sabbath. At about the same time as Sabbath, another big metal band emerged. This band went by the name of Led Zeppelin. Even though these two bands did not start heavy metal, they brought it to the public. Sabbath and Zeppelin are two of the most popular rock, let alone heavy metal, bands of all time. They faced much criticism at first, but as more people hated them, others started loving them.These people were the rebels, the ones that did not want to listen to their parents because it was their lives, not their parents. Because of these rebels, heavy metals popularity has grown drastically over the years. Regardless of what their parents said, they continued buying heavy metal albums, sometimes they even bought more than usual, in spite of their parents. This sparked rise of heavy metal in subsequent years. That is how heavy metal began, now it is time to learn about the impact it has had on society.Heavy metal has had a drastic impact on society today. According to Encyclopedia Metallica, which is an online website that displays news about Metallica, All Metallica albums are banned in Jordan because newspapers called them satanists and devil-worshipers. People were listening to Metallica and destroying things around town, so they had to ban Metallica. During the 80s, parents disliked the heavy metal music so much, they decided to try to get some kind of warning on the albums. This resulted in the Parental Advisory sticker on every explicit CD you see today.This is not the only impact that heavy metal music has had. In 1990, heavy metal band, J udas Priest, were sued because the parents of James Vance, and rhenium Belknap believed that Priests music contained subliminal messages that forced these two men to commit suicide. It was set up that these two men were highly suicidal before finding Judas Priest, therefore, Priest were found innocent.This is, yet, another situation where the parents dislike heavy metal so much, that they blame the bands for the death of their children. Sadly, this is a recurring action taken by the parents that will not stop until the hate of heavy metal music is gone, which will not happen any time soon. This is the impact that heavy metal has had on society.Heavy metal music has been alive since the 60s. Even though Black Sabbath are credited with being the first worldwide popular heavy metal band, they did not start it. Heavy metal has become quite popular since it began, and has changed society from day one. So, today you learned what heavy metal music is, about the beginning of heavy metal, and its impact on society. So, I leave you with a quote from AC/DC, For those about to rock, we salute you

Age Discrimination in Employment Act Essay

The come along Discrimination in Employment Act (ADEA) of 1967 prohibits employers from discriminating against employees, or job offerdidates, on the basis of years. This law covers workers who are 40 years of mature and elder. An employer must have at least 20 workers to be covered by this law. The Equal Employment Opportunity Commission (EEOC) enforces the Age Discrimination in Employment Act. According to the Equal Employment Opportunity Commission (EEOC), the Age Discrimination in Employment Act considers it unlawful for an employer to make usance-related decisions based on an employees or a prospective employees age. Here are several ways in which workers age 40 and preceding(prenominal) are covered An employer drive outt make hiring decisions based on an applicators age and he or she arouset severalize based on age when recruiting job candidates, advertising for a job or testing applicants. An employer cant fire a worker because of his age.An employer cant use age to classify, segregate or limit an employee if this will negatively affect the employees status or deprive him or her of opportunities. An employer cant use age to determine an employees pay. An employer cant deny benefits to an employee because of the employees age. In some circumstances, however, the employer may provide reduced benefits to older workers if the make up of providing those reduced benefits matches the damage of providing benefits to a younger worker. In new(prenominal) words, the cost of providing the benefits to older workers and younger workers must be the same. An employee may take age into account when making an employment-related decision only if it is in regard to an authentic qualification necessary for the businesss operation.Age discrimination involves treating someone (an applicant or employee) less favorably because of his age. The Age Discrimination in Employment Act (ADEA) only forbids age discrimination against people who are age 40 or older. It do es not protect workers under(a) the age of 40, although some states do have laws that protect younger workers from age discrimination. It is not illegal for an employer or other covered entity to favor an older worker over a younger one, even if both workers are age 40 or older.Discrimination can carry on when the victim and the person who inflicted the discrimination are both over 40.Age Discrimination & Work SituationsThe law forbids discrimination when it comes to any aspect of employment, including hiring, firing, pay, job assignments, promotions, layoff, training, kick benefits, and any other term or condition of employment.Age Discrimination & HarassmentIt is unlawful to harass a person because of his or her age. Harassment can include, for example, offensive remarks about a persons age. Although the law doesnt prohibit simple teasing, offhand comments, or isolated incidents that arent very serious, worrying is illegal when it is so frequent or severe that it creates a hos tile or offensive work environment or when it results in an adverse employment decision (such as the victim being fired or demoted). The harasser can be the victims supervisor, a supervisor in other area, a co-worker, or someone who is not an employee of the employer, such as a client or customer.Age Discrimination & Employment Policies/PracticesAn employment policy or practice that applies to everyone, regardless of age, can be illegal if it has a negative impact on applicants or employees age 40 or older and is not based on a reasonable factor other than age (RFOA). The Age Discrimination in Employment Act of 1967 (ADEA) protects individuals who are 40 years of age or older from employment discrimination based on age. The ADEAs protections apply to both employees and job applicants. Under the ADEA, it is unlawful to withdraw against a person because of his/her age with respect to any term, condition, or privilege of employment, including hiring, firing, promotion, layoff, compen sation, benefits, job assignments, and training.The ADEA permits employers to favor older workers based on age even when doing so adversely affects a younger worker who is 40 or older. It is also unlawful to retaliate against an individual for opposing employment practices that discriminate based on age or for filing an age discrimination charge, testifying, or participating in any way in an investigation, proceeding, or litigation under the ADEA. The ADEA applies to employers with 20 or more employees, including state and local governments. It also applies to employment agencies and labor organizations, as well as to the federal government. ADEA protections includeApprenticeship ProgramsIt is generally unlawful for apprenticeship programs, including joint labor-management apprenticeship programs, to discriminate on the basis of an individuals age. Age limitations in apprenticeship programs are valid only if they fall within certain specific exceptions under the ADEA or if the EEOC grants a specific exemption.Job Notices and AdvertisementsThe ADEA generally makes it unlawful to include age preferences, limitations, or specifications in job notices or advertisements. A job notice or advertisement may specify an age limit only in the rare circumstances where age is shown to be a bona fide occupational qualification (BFOQ) sanely necessary to the normal operation of the business.Pre-Employment InquiriesThe ADEA does not specifically prohibit an employer from asking an applicants age or date of birth. However, because such inquiries may deter older workers from applying for employment or may otherwise indicate possible intent to discriminate based on age, requests for age information will be closely scrutinized to make sure that the inquiry was made for a lawful purpose, rather than for a purpose prohibited by the ADEA. If the information is needed for a lawful purpose, it can be obtained after the employee is hired.BenefitsThe Older Workers Benefit Protection Ac t of 1990 (OWBPA) amended the ADEA to specifically prohibit employers from denying benefits to older employees. Congress recognized that the cost of providing certain benefits to older workers is greater than the cost of providing those same benefits to younger workers, and that those greater costs might create a disincentive to hire older workers. Therefore, in limited circumstances, an employer may be permitted to reduce benefits based on age, as long as the cost of providing the reduced benefits to older workers is no less than the cost of providing benefits to younger workers. Employers are permitted to coordinate retiree health benefit plans with eligibility for Medicare or a comparable state-sponsored health benefit.Waivers of ADEA RightsAn employer may ask an employee to waive his/her rights or claims under the ADEA. Such waivers are common in settling ADEA discrimination claims or in connection with exit incentive or other employment ending programs. However, the ADEA, as a mended by OWBPA, sets out specific stripped-down standards that must be met in order for a waiver to be considered knowing and unpaid and, therefore, valid. Among other requirements, a valid ADEA waiver must obe in authorship and be understandableospecifically refer to ADEA rights or claimsonot waive rights or claims that may reverse in the futureobe in exchange for valuable consideration in addition to anything of value to which the individual already is entitled oadvise the individual in writing to consult an attorney before signing the waiver and oprovide the individual at least 21 days to consider the agreement and at least sevensome days to revoke the agreement after signing it. If an employer requests an ADEA waiver in connection with an exit incentive or other employment termination program, the minimum requirements for a valid waiver are more extensive. See Understanding Waivers of Discrimination Claims in Employee Severance Agreements at http//www.eeoc.gov/policy/docs/ qanda_severance-agreements.html

Rhetorical Analysis for Dennis Baron Essay

Making face the official language legislated on alarming 1, 1996, with Congress. A college professor, of face at the University of Illinois, wrote an essay called, Dont Make English Official-Ban It Instead by Dennis Baron. The essay had appeared in the Washington Post on September 8, 1996. The given claim that Baron makes is that English should be banned. T present were six given reason Baron stated and one of the few were English is not pure English anymore, English would die out, and English ownership, who it would belong to.He continued to support his reasons and give examples. Many of his reasons consisted of his analogies, humor, and point of view. Dennis Barons satire is effective for the defending opponents of the official English bill because of his overplayed satirical humor, along with his use of sarcasm although his satire is not effective for the opposing opponents because of his overlook of evidence, his choice of a one-sided argument, and his assumptions about what would happen with banning English through-out the satire. Even if the British are now our allies, there may be some(prenominal) benefit to banning English today. (Baron 870) is one of many satirical humor that Dennis Baron used defending opponents of the official English are effected here because of how he mocks the British.Another use of his humor is when he states, We wouldnt have to worry about whose English to make official. (Baron 870) After Baron sated this, he questioned whether it to be, English of England or American English? Of Chicago or New York? Of Ross Perot or William F. Buchley? (Baron 870) The defending opponents of the official English bill were effected by Dennis Barons satirical humor, as well as the sarcasm, throughout his satire. With his sarcasm and humor, he had given a few evidence with this usage.

Election in the Philippines Essay

It is our choices that show what we truly be, far more than our abilities, said Dumbledore of unmatched of my favourite books, Harry Potter.Was my direct speech properly-written? *stereotypical-cheerleader-giggle*Being a democratic country, we are given the prospect to choose our countrys leaders in a marvel called election. But in a country where officials use their position for graft and corruption and enjoy a monopoly of political creator to the disadvantage of rival leaders called political dynasty. Some of them even resort to unfair if not amerciable means to keep their political rivals out of office corruption, fraud, violence, vote-buying and intimidation.Graft and corruption in the Philippines has desire been a topic of concern for those interested in improving the conditions in the area. The corruption of government officials and the failure of political leaders to use their position of power wisely has led to ongoing financial hardship throughout the nation and rest ricted its economic growth and cultural development. Since its inception, the Philippines has been known as an area suffering from such severe corruption. Moreover, the issue of political dynasties has heated up in relation to the 2013 candidates for the Senate who come from one and the kindred family or clan and thus bear the same surname as another senator, or professorship Aquino himself.In this sense, loud public criticism and some cynicism greeted the announcement of senatorial candidates for the 2013 elections. One set belongs to the legal age coalition Bam Aquino, the Presidents cousin Sen. Alan Peter, brother of Sen. Pia Cayetano and others. Under the banner of the United chauvinistic Alliance, led by Vice President Jejomar Binay, the senatorial candidates include his eldest daughter, Nancy Rep. Juan Ponce Enrile Jr. who would be joining his father, the Senate President Rep. J.V. Ejercito who would join his brother, Sen. Jinggoy Estrada. In this rumpus, we can also cite many provinces and cities with political dynasties crowing no opportunity to other aspiring leaders which may be more competent.The major problemone of the major problems, for there are severalone of the many major problems with governing good deal is that of whom you get to do it or rather of who manages to get people to let them do it to them. To summarize it is a well-known fact that those people who must want to rule people are, *ipso facto, those least suited to do it. To summarize the summary anyone who is capable of getting themselves made government ofiicials should on no account be allowed to do the job.This year is our chance to contend with this. Make shrewd decisions and choices because our choices will affect our future. In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility. You and I are essentially infinite choice-makers. In every moment of our existence, we a re in that field of all possibilities where we get access to infinity of choices. Choices. Choices. Choices. You are doomed to make them. This is lifes greatest paradox.The chains anticipate to ignite. I am part of the chain you are part of the chain. Can we be chains of positively charged change?For sure, none would claim he has seen three sides of a coin. Decisions, coming by two, are incessantly placed in the individuals capacity to discern truthfulness and goodness against fallacy or wickedness. Are you HEADing out for a brighter country free from corruption and poverty or are you TAILing down on a movement towards gloomy befouled Philippines?

The Tain: Cuculain Hero?

Amber Borkowski Reading Literature Myths Cuchulainn A Hero or a Killer? A mythic hero is a story figure that embarks on a journey in couch to complete tasks that make them into legends of bilgewaters. Cuchulainn is a mythic hero in the Tain, a story of a contend between the North and South of the bestow in Ireland. A hero is a term that tail end be a homonym with m whatever other meanings. A mortal can consider a guard officer, their mother, or many other examples as a hero. Even with the broad spectrum of the word, every(prenominal) example does skirt the feeling of being protected by the person. I consider Cuchulainn to be a war-hero.Cuchulainn is a well-trained warrior that is sufficient to perform stunts of throwing a javelin, st hotshot, just biding with his fists, and many more than while leaving every obstructionist dead or too terrified to fight him. But does being up to(p) to defeat every opponent make a character a hero or just a person to be feared? Cuchulain n was raised and trained by the best of either the instructors to become a great warrior that would be remembered, and that is just what he did. When Cuchulainn was just a boy he left his mother and went off to total the boy troop where he would train and be protected by the troop.The war in the tale began at the rouse where Medb and Aillil, the queen and king of Connacht, had an argument over who had the most possessions. The two were equal until the point came where Aillil owned one great bull more than Medb. Medb was so enraged that she waged war to retrieve the every bit great bull from Ulster. At this time, the Ulster army was in their pangs, unable to film the strength to fight. Cuchulainn protected the land from Medb and Aillils army, killing thousands of their soldiers.With Medb and Aillils army becoming weaker, Cuchulainn agreed to fight one great warrior a day. Every day the opponent would be defeated and this continued until the pangs lifted from Cuchulainns Ulsterman army. Eventually, Medb and Aillil were defeated and in that location was peace in the land among the people. During the tale of the Tain, there was a section about Cuchulainn going into a warp spasm and killing men, children, and women the same. The first warp-spasm seized Cuchulainn, and made him into a monstrous thing, hideous and shapeless, unheard of.His shanks and his joints, every knuckle and angle and organ from head to foot, shook like a tree in the outpouring or reed in the stream. (Kinsella, p. 150) At this point Cuchulainn is transformed into an un-human monster with es directially no perception or thought other than destruction. In this great Carnage on Murtheimne Plain Cuchulainn slew one hundred and thirty kings, as well as an uncountable horde of dogs and horses, women and boys and children and rabble of all kinds. (Kinsella, p. 156) To me this behavior seems more like a murderers actions than a heroes.Almost like a villain in a superhero movie that needs to be s topped because of their unthinkable actions. Cuchulainn was definitely a hero for being able to protect Ulster while they were not able to fight. He was a hero to his people, but was extremely feared by the opponents. Cuchulainn would also be considered a hero because he does not necessarily want to kill all of the people he did. He was just obeying the orders that he was given and obeying his king. There came points in the story where Medb and Aillil had sent people close to Cuchulainn for him to battle.At these points in the story it is understood that Cuchulainn is not a senseless killer with any type of emotions, even though in those days the value of life was not very high. To fight these men or not was a terrible decision to have to make because Cuchulainn was aware of the awing stunts he could perform against an opponent, leaving them dead. If a person is able to defeat every opponent that is fixed in battle with them, does that make them a hero or just a person that is fea red by all? To answer this question it really comes down to what side of the situation the person giving the popular opinion is on.A relatable situation in history would be of Adolf Hitler. He was a dictator that was admired by the people who followed him. The loyalty of the people allowed him to kill thousands, but if he had the strengths of Cuchulainn, he could have done it alone. Similarly, he was feared by one group and considered a hero to the other side. There is not really an answer as to Cuchulainn being a hero or just a crazy mass murderer. The answer would have to lie in which side of the war you were on. Works Cited Kinsella, Thomas. (1969). The Tain. Great Clarendon Street, Oxford Oxford University Press.

Cavin Kare – History & Future

It is the story of David taking on Goliath. A small association having its base in Cuddalore in Tamil Nadu, is now taking on the multinationals of the FMCG human. The Levers of the world now national competition breathing down their necks, from an all too Desi federation, CavinK be.Pioneers in the celestial sphere of sachet revolution, and book tradeing in agrarian areas, CavinKare has grown from a Rs 15,000 impale to a company making a turnover of Rs 700 crores . Year of Establishment 1983 Cfuzzman and Managing Director of CavinKare Mr. C K Ranganathan History of Mr. C K Ranganathan Ranganathans move around, which started from a small town of Cuddalore in Tamil Nadu, has been an amazing one. A business which he started with scarcely with Rs 15,000 is now worth Rs ergocalciferol crore (Rs 5 billion). He learnt the first entrepreneurial lessons from his incur, Mr.Chinni Krishnan, who started a small-scale pharmaceutical coterieaging unit, before moving on to manufact ure pharmaceutical wares and cosmetics. His father was his inspiration. His father, Mr. Chinni Krishnan, an agriculturist, was alike into pharmaceutical business. As he was poor in academics, his father wanted him to either do to either do cultivation or start a business. His siblings were good in studies two of them became doctors and some other a lawyer. He was the funny one out. While his siblings studied in English medium schools, he was put in a Tamil medium school.He employ to suffer from an inferiority complex because of his poor academic record. Studies did non care him, barely rearing pets did. When he was in the fifth metre, he had a lot of pets more than 500 pigeons, a lot of fish and a large variety of birds. He used to earn his sacque money out of pet business at that time. Perhaps, the entrepreneurial spirit in him showed its first streak. His father died as he entered college. He had come out with the sachet concept a couple of years preliminary to his demise. He felt liquid can be packed in sachets as well.When talcum demolish was sold notwithstanding in tin containers, he was the one who sold it in 100 gm, 50 gm and 20 gm packs. When Epsom sodium chloride came in 100 gm packets, his father brought out salt sachets of as low as 5 gm. Their grocery storeing strategy is to exonerate, what the coolies want and the rickshawpullers want to use. He wants to make his returns affordable to them, he says. Selling things in sachets is his motto and as he says, this is going to be the product of the future. But his father could not market the concept well. He moved from one innovation to other and never thought of marketing strategies.He was a great innovator, but a poor marketer. association the family business after his fathers death, his brothers took charge of the family business. In 1982, when he joined them after his studies, they had launched Velvette Shampoo. Within eight to nine months, he left wing the business becaus e my ideas clashed with theirs. As he was in the manufacturing unit, he did not know anything slightly marketing or finance. But, his inferiority complex notwithstanding, he was somehow positive of doing business better. He had left his brothers saying that he did not want any stake in the property or business.That was a defining moment for him. He had saved Rs 15,000 from his salary and that was all he had. Yet he was confident of achieving success. He did not feel anything closely riding a bicycle after having got used to cars. For a week, he could not make up my mind as to what business to do. He knew precisely two things making shampoo and rearing pets. He didnt want to venture into the shampoo business as it would tutor a fight with his brothers. However, he decided to do the same later as he could only make shampoo. He rented a house-cum-office for Rs 250 a month against an advance of Rs 1,000.He took another place for the factory for a rent of Rs 300 a month and against an advance of Rs 1,200. He bought a shampoo-packing machine for Rs 3,000. The company began its journey as Chik India Ltd. How Chik Shampoo was born He named it Chik Shampoo after my father. The product did not succeed forthwith they learnt many things during the process. In the first month, they could apportion 20,000 sachets and from the second year, they started making profits. He moved to Chennai in 1989 but their manufacturing unit act to be in Cuddalore. It took him three years to get the first loan because banks asked for collateral.He did not build any. But one particular bank gave him a loan of Rs 25,000 which we rotated and later upgraded to Rs 400,000, Rs 15 lakh (Rs 1. 5 million), etc. The bank manager wrote in their loan application This person does not have any collateral to offer but there is something interesting about this SSI unit. Unlike others, this company pays income tax His business never confronted lynchpin because he was very particular about paying i ncome tax. Strategies that make Chik Shampoo No. 1 in South India When Chik entered the market, Velvette Shampoo was being marketed aggressively by Godrej .But a scheme of theirs became extremely successful they exchanged five sachets of any shampoo for a Chik Shampoo sachet, free. Later, they alter the scheme they started gravid one free Chik Shampoo sachet in lieu of five Chik Shampoo sachets only. Soon, consumers started petition for Chik sachets only. Their sales went up from Rs 35,000 to Rs 12 lakh (Rs 1. 2 million) a month. When we introduced jasmine and rose fragrances, our sales went up to Rs 30 lakh (Rs 3 million) per month and with actor Amala as our model, our sales rose to Rs 1 crore (Rs 10 million) a month Each idea of ours was rewarded by our customers.There has been no looking back since then. Our market share change magnitude and in 1992, we became the numero uno in South India. It took nine years for him to overtake his brothers business. How Chik Shampoo conq uered the rural market foreign companies sold products in big bottles and not in sachets and they sold only from fancy stores. They did not look at the small kirana stores, nor did they look at the rural market. They went to the rural areas of South India where good deal hardly used shampoo. They showed them how to use it. They did live demonstration on a young boy.They asked those assembled to feel and smell his hair. Next they plan Chik Shampoo-sponsored shows of Rajniknaths films. They showed our advertisements in between, followed by live demonstrations. They also distributed free sachets among the audience after these shows. This exertioned wonders in rural Tamil Nadu and Andhra Pradesh. After every show, Their shampoo sales went up three to four times. Today, the Indian rural market is growing at a pace double than that of the urban market. Launching Meera Herbal powder They continued with Chik Shampoo for seven years before venturing into anything else.Meera Herbal powde r was actually not their idea. Shaw Wallace already had a herbal product but it was marketed very poorly. They felt there was a demand for herbal products and they do a good product. He felt they should be the leader if theirs was a good product. And guess what? In the third month itself, they topped the market. In six months, they had 95 per penny market share, while Shaw Wallace had only 4-5 per cent. How Beauty Cosmetics became CavinKare As they planned to expand to new products, they thought the name Beauty Cosmetics would be restrictive.In 1998, they ran a contest among our employees for a name and one of them suggested CavinKare with C and K spelt in capitals. CK,his fathers initials. Cavin in Tamil means witness and grace. Perfumes for the poor They wanted to cater to those who cannot afford ( noble priced) perfumes. Good perfumes came at a capacious price they were beyond the means of ordinary people. They decided to come out with a Rs 10 pack Spinz. They were successfu l in that too. Shampoo market share In the last two to three years, their market share has come down though they are growing.It is mainly because of the anti-dandruff shampoos in the market. They do not have an anti-dandruff shampoo yet. From 0 per cent, the anti-dandruff shampoos have taken over 25 per cent of the market. Only 75 per cent of the market, therefore, constitutes ordinary shampoos. We hold 20 per cent of the market share. But they are the largest brand in rural Uttar Pradesh , Andhra Pradesh, etc. and they are the number one in many other states as well. On the ratiocination to launch a fairness cream They decided to launch Fairever in 1997 as they saw a large demand fairness cream.They are the second largest player in the market in this. seek states that when a product is good, consumers do not shift to a new brand. His team told him not to venture into the fairness cream market as the consumers were quite satisfied with the existing products. But they went to laun ch their product containing saffron which is traditionally used to get a fair complexion. In six months, their sales galloped. This was followed by Indica hair tint. Two and a half years ago, they launched Ruchi pickles in sachets and they became number one there too.They sell close to 5,000 tonne of pickles per annum. They hope to double this in two to three years. Food is a huge market and they have understood that. Their target is to be a Rs 1,500 crore (Rs 15 billion) company in another three years. CSR activities 1)CavinKare Ability Foundation grants for physically disabled achievers. He stayed as a tenant at Mrs. Jayashree Ravindrans place (the woman who started the Ability Foundation). Once, she said she wanted to start a magazine for the disabled. Though she did not ask for sponsorship, he gave her a cheque of Rs 25,000.He also became one of the Foundations founder members. Once they came to know about the disabled who have climbed the ladder of success, they Ability Fou ndation and CavinKare decided to institute an award for them. 2) CK School of functional Knowledge. It is in the process of strengthening , rebuilding and reorienting the existing system of education by introducing Life oriented Practical Education with academics. Students are reoriented to lay vehemence on humanity, problem solving capabilities, leadership, entrepreneurship, team work and experimentation instead of the convention of learning.Acheivements Persona C K Ranganathan was conferred the prestigious Entrepreneur of the year award by The Economic times in 2004. CKRs in the flesh(predicate) philosophy is his trust in people and passion for creating a seamless organization. He always leads from the front. He is very quick in giving his views and decisions. He likes to raise the bars of performance after his colleagues accomplish milestones. This in turn has a cascading progeny transforming the whole organization to be nimble footed and agile. Group Companies Trends in vogue Trends In way Pvt. Ltd. a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. The Company has pioneered the concept of Family Salons in India with its specialist brands LimeLite, and Green Trends. With a team of professionals, exceedingly qualified cosmetologists and hair care specialists from its in-house existence, Trends Academy and with the skill base of the CavinKare RD team, Trends In tendency offers a float of Cosmetic treatments including those made from natural ingredients.Realising that there was a need gap in the grooming industry, the Company has two separate chains, catering to assorted wallet sizes. Green Trends has a range of mens and womens Salons aimed at the middle class. Limelite is the premium brand of Salons targeting upper crust men, women and kids to ensure that it offers an international standard beauty care to its customers. They use various products from different brands at these Salons, including those that do not belong to them. The objective is to go for the consumer a service suitable for them.Trends Academy Trends Academy is the first of its kind Beauty training institution in South India. It has brought professionalism and credited recognition to people who wished to make beauty a profession. Creating careers in the field of beauty and styling, Trends Academy has ushered in a comprehensive approach with in-depth focus on theory and techniques. The emphasis of the academy is to train their students to acquire soft skills and etiquette as well as the technical skills related to beauty and styling.Excellent facilities, latest equipment, spacious classrooms and practice areas offer hands-on experience to each student. Other facilities include boob tube demonstration, practice labs and practical exposure in our Parlors. The academy has tie ups with City Guilds from UK and Wella, one of the leading international be auty suppliers from Germany, to train the students in beauty treatment with international standard. The academy admits students based on a personal screening and interview. Once the students successfully complete the specified course, and the best get offered a line of credit at our Salons Green Trends and Limelite.Two Major Brands under Trends In Vogue Limelite Green Trends Limelite In an age where a premium is placed on looking and feeling good, and the desire to be attractive is on the ascent in India, Limelite,a Lifestyle Salon, which offers you a complete grooming experience you would never forget. Limelite has a spacious and an inviting ambience, happy and trained aestheticians, who are committed to deliver outstanding service with personalised attention. So when you walk out, you have the satisfaction of having been treated by the best.An Upmarket Unisex Salon with Spa facilities, Limelite is the only such(prenominal) jazz band experience to suit your lifestyle. Limelite o ffers a wide range of new-age hair dos, facials, body massage and hair styling and coloration function. The Salon also offers oxygen therapy, aromatherapy, expert counselling, skin care, make-up, hair and foot spa, colouring and an extensive regalia of body treatments. In addition Limelite has exotic unique services such as Pina Colada Manicures and Pedicures, Choco dip Pedicures, system Wrap, Milk Bath, Mango Butter Facial and Baby corn Butter Scrubs to pamper you.It has a separate ladies private studio and an exclusive kids colourful section with staff especially trained. All services are offered by trained and certified personnel. Bored with gifting loved ones nicely wrapped conventional gifts ? Limelite also offers gift vouchers of different denominations which can be used for the beauty or spa treatment at Limelite. Currently Limelite has outlets in many locations in Chennai, Bangalore and Delhi and we plan to expand to become Indias leading chain of androgynous Salons.So come, indulge yourself in a lifetime grooming experience and we, at Limelite, believe, well have you coming back for more Green Trends From neighbourhood Parlour to a more professional branded Salon, Green Trends is a Family Beauty Salon which focuses on personal attentive grooming with an accent on natural products at an affordable price. The Salon is spacious, the interiors, well designed, with a spa room and a steam bath. While the mens and womens sections have been conveniently separated, there is a special area reserved for kids.Green trends believes in making you stunning Naturally beautiful from head to toe with its passion for delivering beauty naturally. They have a panel of experts who will purpose queries on beauty, skin care and personal grooming. Staffs are Cosmetologists and specialist beauty care professionals trained by international experts at the Trends Academy of Aesthetics. Located in different residential pockets in Chennai, and Bangalore, Green Trends is the almost popular destination for family grooming. SWOT Analysis for Cavinkare IndiaStrengthsWeaknesses Ability to understand local market Strong dissemination network1300 Stockists well organized. Strong in shampoo segment. Strong product portfolio with Brands like chick, nyle which are best sellers in southern India. Ability to cater unpenetrated rural market where again chick brand is the leader. Strong R&D Strong marketing team. Not having world wide operations. Not having strong products in the to hair colors segment. Not having strong products in the hair oil segment. OpportunitiesThreats Can to go for more straight mergers so as to tap more market mostly in the northern zone where the remove is still weak. can go for more acquisition so as to increase their reach twain in local and global market More and more FMCG companies are coming toIndia, so company might loose share within their strong shampoo segment. Shampoo market is getting pure(a) so need to find oth er segments where opportunity is high like hair color, hair dye etc. Outline of Future 1)International business division was formed in 1999 to take the brands of CavinKare beyond the boundaries of India.Currently, CavinKare is marketing its brands across 12 countries including Srilanka, Nepal, Bangladesh, Malaysia, Singapore, USA and GCC Countries. In a significant move towards geographical expansion high potential markets like Egypt, Nigeria, and United Kingdom are also being considered for entry. 2)The company plans to take on fast food multinational corporations (MNCs) such as McDonalds Corp. not just in India, but also overseas with a multi-cuisine fast food restaurant format that it is currently testing.In July 2009, CavinKare decided to study the fast food business by opening its first outlet, branded CKs Foodstaurant, in Puducherry. The restaurants are branded CKs Foodstaurant, like CavinKare, a play on the name of the founder. The menu for the chain in India will be a combi nation of Indian fare such as idlis, dosas and sandwiches, and American favourites such as burgers and fries, but the restaurants will take on a slightly different avatar overseas. 3)Revenue ingathering The family-owned CavinKare logged sales of Rs700 crore in 2008-09 and expects to nearly double its sales to Rs1,500 crore in 2009-10,